Perhaps Yahoo sees Qwiki as the next competitor to applications like Vine and Instagram. As the search market becomes more convoluted and complex, with most users’ eyes on Google, Yahoo’s push toward other frontiers see smarter by the day. Since July 2012, Mayer has organized 15 company acquisitions, bolstering Yahoo’s network and media prowess. In an official blog post, Yahoo insisted it will support the Qwiki app and that the company’s employees would help the search engine reimagine storytelling. The exact terms of the agreement were not disclosed immediately, but AllThingsD estimates the purchase price at $40 million to $50 million. In a recent transaction, Yahoo announced it purchased Qwiki, the iPhone application that turns users’ pictures, music and videos into slideshow videos. ![]() It’s clear Yahoo wants to support a variety of internet marketing programs, not just search and email. ![]() ![]() Several startup acquisitions later, Yahoo embodies just about as much media savviness as ever before, from its Tumblr purchase to revamped interface and new teammate Qwiki. Since new CEO Marissa Mayer took the reigns of Yahoo, the company looks rejuvenated and ready for change. While up-and-coming search engines like StartPage and DuckDuckGo continue to strive toward higher market shares, veteran sites like Yahoo rethink the future.
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